Rado

Master of Materials Beyond Time

Founded in 1917 in Lengnau, Switzerland, Rado brought a paradigm shift to the world of horology. Moving beyond simply manufacturing precision movements, the Maison focused intently on ensuring timepieces retain their pristine, original appearance for decades to come. Introduced in 1962, the DiaStar made waves as one of the world’s very first scratch-resistant watches, instantly positioning Rado as a pioneer in material technology. The brand's identity was profoundly shaped by its revolutionary research into high-tech ceramic, sapphire crystal, and innovative hardmetals. Today, Rado masterfully fuses a contemporary design philosophy with the deeply rooted heritage of Swiss watchmaking—standing proud among select Maisons that seamlessly unite comfort, extreme durability, and timeless aesthetics.